Masha Liashenko
The BANI world: what is the role of human dimention within it?
Have you noticed how much our world has accelerated?
Futuristic economic theories describe the reality we have been living in since 2020 (the onset of the pandemic) as a "BANI" world. (The author of this concept is the American futurist, writer, and anthropologist Jamais Cascio.)|
BANI is an acronym—Brittle, Anxious, Nonlinear, Incomprehensible—describing the current state of the world from an economic perspective.
However, the solution to the economic challenges of this BANI world—challenges we all feel—does not lie within the economic dimension itself.
Solution for Economy Is In Another Dimention
While business consultants propose "BANI-Prime" concepts, yet they lack the means to implement them fully.
The good news is that the means for implementation lie squarely within the realm of human resources. And this is where we—specialists in the human demention—come into the picture.
I will share my perspective with youfrom that standpoint.
In times like these, we must be capable of building an "antifragile" business model, implementing innovative measures, remaining calm even without a complete picture of what is unfolding, and moving forward with confidence despite an uncertain future.
Do these challenges sound familiar? They should—they are familiar to everyone on this planet today.
There is a key factor for navigating all of this—my mentors and colleagues call it the Factor U: the understanding of the Universal principles of human potential.
It is impossible to devise a strategy, method, or technique that can serve as a reliable anchor in a world that is changing so rapidly. Everything we knew yesterday—unless it is a fundamental constant—has already changed today (figuratively speaking...or not!).
The extent to which we grasp the constants of the psychological dimension of life determines our level of inner confidence and calm. It allows us not only to mentally detach from the external world—preventing life from becoming a constant source of triggers—but, more importantly, it empowers us to create, engage, and make progress... ...in the work that we do.
We Do Not Need 4 Answers
What I find most valuable and inspiring is that this is not "exclusive" knowledge—though it can certainly be taught.
It is not a single, isolated method—even though it has its own schools, teachers, and practicioners.
And it is not a set of instructions, a specific technique, or a particular strategy. Rather, once we understand how the system of human resource functions, we naturally begin to think, act, and navigate our lives with greater clarity—developing the right strategies for each new moment as it arises.
I want to share with you the system I offer as a response to the challenges of the BANI world—each aspect provides its own specific answer.
I will tell you more about these over the coming week.
But here is the beauty of it—and consider this a spoiler: these are not separate strategies or distinct paths to master. Each one is a natural extension of a single, underlying common denominator. This is the focus of my current research, as our economic realization is directly linked to our internal state and available resources.
I’m curious: have you heard of the BANI world, or the VUCA world (which, incidentally, was the reality we lived in from the 1980s until 2020)?
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A few words about me: I was born in Mykolaiv (Ukraine). Since 2018, I have lived in Warsaw (Poland) with my husband. Our parents live in Mykolaiv and Odesa, and our children (my daughter and her husband) are in Kharkiv.
After 30 years of searching, In 2022 I began working within the paradigm of what I call the Principles of Potential (the Three Principles/Inside-Out Understanding"). I had the privilege of introducing professional training in this field to Ukraine and to the broader international Ukrainian and Russian-speaking community. Together with my own international mentors—and those who were once my students but are now my colleagues—I train practitioners and carry out this work. with organizations and businesses.
